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Developing the entrepreneurial spirit / foster interest
Enterpreuner
Analyze business opportunities
Banking
Marketing plan
Business Plan
Business forms
Preparing a business establishment
Develop a business proposal
Improving business productivity through motivation
Increase business growth
Enterpreuner
Analyze business opportunities
Banking
Marketing plan
Business Plan
Business forms
Preparing a business establishment
Develop a business proposal
Improving business productivity through motivation
Increase business growth
TIU: STUDENTS TO MAKE MERCHANDISE IDE, DEVELOPING ENTREPRENEURIAL SPIRIT AND THE GROWING INTEREST IN CONNECTION WITH THE FIELD entrepreneurship PRODUCTS AND SERVICES
TABLE OF CONTENTS
Developing the entrepreneurial spirit / foster interest
Enterpreuner
Analyze business opportunities
Banking
Marketing plan
Business Plan
Business forms
Preparing a business establishment
Develop a business proposal
Improving business productivity through motivation
Increase business growth
CHAPTER I? GROWING INTEREST MERCHANDISE EVERYONE IS BORN THE SAME HAVE THE SAME OPPORTUNITIES Smart AND RICH AFTER PASS WHERE ????? WHAT WILL I DO? THE FUTURE "I WILL BE AN ENTERPREUNEUR. PREPARING FOR THERE ANY CHANGES IN MENTAL. WORLD SCHOOL WORKING WORLD --------- FINANCIAL EDUCATION MONEY IS A IDE WRITE A LIST OF 10 THINGS YOU CAN DO IS LEGAL AND FORMAL SO THAT YOU CAN BUY YOU WANT WITHOUT ASKING THE PARENTS SDR HOW CAN HAVE MONEY FOR SOMETHING THAT YOU WANT
THE ADVANCE OF A STATE MORE educated people, and many people who are unemployed ... IMPORTANT entrepreneurship OIC ... WIRAUSH MRP POTENTIAL FOR DEVELOPMENT IN THE AMOUNT OF WHETHER OR QUALITY OF MERCHANDISE ITSELF OTHER SIDE LEARNING? PYRAMID
MENTAL VALUES EDUCATION IN SCHOOLS ---- A? VALUE IN LIFE ---- F HOW TO ASSESS THE QUALITY OF EDUCATION --- FINANCIAL TOOLS MEASURING ACHIEVEMENT 16 AUGUST 2000 USA TODAY (DANNY Sheridan)? Consider the possibility of CAN $ I MILLION HAVE A SMALL BUSINESS 1000: 1 WORK FOR PRSH DOT.COM 10,000: 1 MENABUBG 800/BLN FOR 30 TH $ 1.5 million: 1 QUIZ WIN 4 million: 1 6 million gambling casino: 1 12 million lottery win: 1 LEGACY $ 1 MILLION 12 million: 1
DARMA BAKTI PATRIOT ECONOMICS NEGATIVE PUBLIC ATTITUDES UN-ABLE TO ESTABLISH A STATE SHOULD HAVE A 2% MERCHANDISE
INDONESIA 200 MILLION
2% ----- 4 MILLION IN JAPAN- DEVELOPMENT KEY TO SUCCESS IS IF 2% WIR
20% WIR SMALL INDONESIA --- 3 MILLION IN LARGE & MEDIUM WIRUSH MUST BE 30 MILLION WIRUSH SMALL PRINT CAN ENTREPRENEURSHIP TAUGHT? SOME TWENTY YEARS AGO CAN NOT NOW CAN .... TRANSFORMATION IS WITH THAT HAVE BEEN DEVELOPING KEWIRUSH .... INVESTMENT ATTITUDE AND BEHAVIOR U. KMD OPENING BUSINESS WILL BE MAKING MHS SEOR Gifted MERCHANDISE SOME CRITICAL FACTORS U STARTED NEW BUSINESS PERSONAL, YI ASPECT Kepri: MOTIVATION, EVENT ECONOMY, EMPLOYMENT SITUATION SOSIOLOGICAL, YI DG CONTACT PERSON: RESPONSIBILITIES THD KEL. ENVIRONMENTAL, YI. HUB. DG ENVIRONMENT: SPIRIT, ENERGY AND OPTIMISTIC WEAKNESSES BERWIRUSH SURE NO INCOME & RISK WORK HARD & WKT / WORK LONG HOURS QUALITY OF LIFE MSH LOW S / D It worked --- SBB HRS SAVE RESPONSIBILITIES OF VERY LARGE, MANY DECISIONS TO BE MADE HOWEVER THE PROBLEM OF LESS MASTERING BENEFITS BERWIR OPPORTUNITIES U reach the desired destination Demonstrates the potential U OPPORTUNITY FOR SOMEONE FULLY U GET BENEFITS & OPPORTUNITIES KEUNT. SECR. MAXIMUM N OPPORTUNITY TO HELP BUSINESS concrete MASY DG BENEFITS ADD A LABOR Capacity GENERATOR DEVELOPMENT BECOME A MEMBER OF ANOTHER EXAMPLE KPD RESPECT FOR LAW AND PER Law EDUCATE Kary U. MANDIRI EXAMPLE OF HOW TO WORK HARD LIFE OF EFFICIENT DLL NEGATIVE ATTITUDES OF MERCHANDISE THD AGGRESSIVE Expansive COMPETING Selfish BE HONEST Miserly INCOME NOT STABLE LESS DEAR WORK LOW
PANDANGANSEBAGIAN GREAT SOCIETY Want her HIGH SCHOOL AFTER WORK WILL BE PASSED PT PNS WHAT TO SCHOOL JUST WANT TO BE IF TINGGI2 TRADERS
AVERAGE NOT FORGET THAT PART OF THE COMMUNITY AND THE INDONESIAN ISLAMIC RELIGIOUS TEACHING OF PROPHET MUHAMMAD SAW, THAT IS A GOOD JOB LOEKELOE (trade)
DEFINITIONS Entrepreneurs WIRA: Prawira SWA: THE POWER OF SELF STA: ABILITY TO STAND A self-employed businessman IS AN ATTEMPT TO D IN THE FIELD OF ECONOMIC AND COMMERCIAL
3 MAIN TYPES OF MERCHANDISE? MERCHANDISE EXPERT THE PROMOTER GENERAL MANAGER UNDERSTANDING ENTREPRENEURIAL (ENTERPREUNEUR) PROCESS OF CREATING SOMETHING DIFFERENT WITH devoting all his time and energies WITH ACCOMPANYING FINANCIAL RISK, psychiatric, SOCIAL AND RECEIVE remuneration OF MONEY AND SATISFACTION Person. HOW TO BE ENTREPRENEURIAL SUCCESS? ENTREPRENEURIAL WOMEN WOMEN WIR. GROWING PESAT DIAMERIKA. WOMEN BUSINESS OPENING TIMES FROM MEN 2. HAVING 1 / 3 OF TOTAL BUSINESS. EXPECTED 50% WOMEN ENTREPRENEURS. KIND OF MERCHANDISE TYPE ENTREPRENEURIAL INITIATIVES THAT HAVE ORGANIZING THE ENTREPRENEURIAL SOCIAL AND ECONOMIC MECHANISM to MAKE SOMETHING MERCHANDISE THAT ACCEPT THE RISK OF FAILURE KIND OF ENTREPRENEURIAL PROFILE WOMAN enterpreuner Minority enterpreuner Immigration enterpreuner PART TIME enterpreuner HOME BASED enterpreuner FAMILY owned BUSSINESS COPREUNERS THE NEED for MERCHANDISE CAPITAL
SEARCH? LOANS / BANK Lending SAVING UNDERSTANDING FINANCIAL FLOW PATTERN Namely ASSETS AND LIABILITIES
DG HOW YOUR HOME? Pledged? Rent
KAN? YOUR CAR? ASSETS AND LIABILITIES FROM THE BANK FROM YOUR SIDE BANK
HOW TO SAVING? YOU BANK TRY READING / interpreted REPORT Keu. BANK REPORT Keu. YOU ? CASH FLOW Quadrant? Explained HOW TO OBTAIN INCOME
E (EMPLOYE) W (BUSINESS OWNER)
S (SELF EMPLOYE) I (INVESTOR)
FACTS E: EMPLOYEE S: OFF WORKERS B: BUSINESS OWNER I: INVESTORS
YOU WANT TO BE IN THAT QUADRANT WHERE?? EXPLANATION E: HAVE A JOB & WORK FOR OTHERS S PENGHSLN DG GETS TO WORK U SELF A B: BUSINESS THAT HAVE MONEY MENGHSLKAN I: GETTING FROM VARIOUS INVESTMENT INCOME YOU CAN OBTAIN INCOME IN QUADRANT 4 EXAMPLE: A DOCTOR AS: RS STAFF, MILITARY MEDICAL, BEAUTY SALON OPEN PRACTICE PERSONAL, ERECTING OFFICE, hiring HAVE A CLINIC / LAB. INVESTOR IN PEOPLE BUSINESS, SPT, STOCK EXCHANGES, STOCK BOND, REAL ESTATE
3 ways to accelerate sdr be diquadrant B 1. looking for a coach Supervisor: people who already do what you want to do & succeed in doing so 2. Franchise By purchasing you buy a system that is already running and has proved its worth Not create your own system to focus on efforts to develop orang2 3. Network marketing That is a direct distribution system
Note to succeed Conquering the fear of rejection Stop worrying about what others are saying Learning to lead others Working dg bertbagai different types of people --- it is difficult within the business Find an organization that has a commitment to develop people as human beings --- not a salesman ciri2nya Having a record of achievement Having a business opportunity Education programs have awning u. PD Memp strong guidance program Memp orang2 you respect and love ? NATURE OF THE NEED TO HAVE MERCHANDISE PERSONALITY OF PRODUCTIVE ACTIVITIES YI CAUSE OR INCREASE THE USE Temperament
BY Hipocrates: CHOLERIC: HEAT Sanguine: too optimistic Melancholic: quiet Phlegmatic: TOO SLOW (Temperament SAY THIS IS NOT BAD, BAD THAT IS SBB temperament could be offset by CHARACTER). PERSONAL GOOD, EVERY WORD AND BE CONVINCING sentence, ANY OBJECTION MUST be answered correctly MEMUASKAN.MEMBERI CONSIDERATIONS AND PROCESS toward smooth CONVERSATION.
Confident Task-oriented and results Risk taker Leadership Originality Oriented to the future According to Fadel Muhammad, 1992 Leadership Innovation Decision making The responsiveness of an eye changes Economical and efficient work Future vision Attitudes to Non risk Concept 10 D Bygrave Dream Desiveness Doers Determination Dedication Devotion Details Destiny Dollars and distribute
CHAPTER 3? BUSINESS OPPORTUNITIES MANY COMPANIES OFFER A GOOD PRODUCT. JUST A LITTLE BUT THE PRODUCT WAS SOLD. FACTORS THAT THERE WITH RESPECT TO ASSESS MARKET OPPORTUNITIES INCLUDE MARKET RESEARCH, DATA COLLECTION AND SELECTION OF BUSINESS LOCATIONS MARKET RESEARCH WILL FIND A NEW MARKET THAT CAN HELP WITH QUESTIONS entered SBB: NOW THAT IS WHAT NEEDS AND POTENTIAL OF YOUR CUSTOMERS? ADDITIONAL MARKET WHICH be crawled? SPECIAL ciri2 HOW YOUR CUSTOMERS? SPECIALTY PRODUCTS OR SERVICES ARE YOU FROM YOUR COMPETITORS that belongs? PROMOTION ACTIVITIES TO WHERE YOU effectiveness?
QUESTIONS FOR TRIAL FOR MARKET RESEARCH ENVIRONMENTAL FIELD TECHNIQUES RELATING TO WASTE TREATMENT
- PROVISION Planner - PROVISION OF EQUIPMENT - PROVISION OF MATERIAL - TO WHOM? - TRANSPORTATION
ASSISTANCE OF THE SECONDARY ie data CENSUS DATA STATE ECONOMIC STATISTICS STATISTICS ON HOUSING: STATISTICS ON EQUIPMENT CONTAINING MEANS HOUSE, air conditioners, refrigerators, furniture FURNITURE ETC STATISTICS REFLECT THE LIFESTYLE BUSINESS LOCATION IMPORTANT LOCATIONS FOR CERTAIN BUSINESS BUSINESS APPAREL, FOOD INGREDIENTS, BUT NOT ANTIQUE GOODS FOR BUSINESS, CAR REPAIR. IMPORTANT: proximity MARKET, RELATIONS WITH CUSTOMERS, STAFF ARE ABLE availability, availability of raw materials. EXAMPLE OF FORM COST ANALYSIS CHAPTER 6 BUSINESS PROFILE DEVELOPMENT OF BUSINESS INSIGHTS WHERE ARE CHOSEN: TGT ------ INTEREST: INDUSTRY, CRAFT, TRADE / SERVICE
--- CAPITAL
--- RELATIONSHIP
Stubs NEW BUSINESS DEPNAKER WORKING WITH NGO COOPERATION AND CONSULTATION WEST JAVA BUSINESS HAS TO HOLD TRAINING TO FORM NEW MERCHANDISE. WHOLESALE GENERAL WHOLESALE GOODS: RETAIL TRADE CAN MEET FOR PRODUCTS HAVE Diverse ORDER AND TAKE ADVANTAGE OF THE GREAT ENOUGH WHOLESALE GOODS SPECIAL: FIELD specializes TTT, for example; MATERIALS FOOD, obat2an, SO CLOTHES ETC. RETAIL TRADE RETAIL TRADE ACTIVITIES ARE SELLING CONSUMER GOODS AND SERVICES TO END. LARGE RETAIL SPECIALITY STORE DEPARTMENT STORE SUPERMARKETS Hypermarket GENERAL STORE CHAIN STORE SMALL RETAIL KIOS DEPOT Pavement AFTERNOON MARKET WHEEL PUSH Cart WARMOB Scalper 7. PROCEDURES AND TYPE OF BUSINESS BUSINESS CAPITAL Domicile NAME PERUS. Notarized CHOOSE THE FORM OF OWNERSHIP OF BUSINESS (CV, PT, UD) Industry and Trade DEPARTMENT TO BE REGISTERED AND INVESTMENT REGISTER TO ASSOCIATE RUNNING BUSINESS
CHAPTER 8. BUSINESS PLAN OBJECTIVES AND TARGETS SET BY THE COMPANY MAY PLANNING. DG & Business staggeringly HUGE INCREASE THE MORE YOU WILL NEED FOR PLANNING BP IS THE DOCUMENT THAT REPRESENT AN ATTRACTION AND BUSINESS EXPECTATIONS.
A BUSINESS PLAN THAT WILL OPERATE A FACTORY THAT TTT state clearly: LOCATION, PROCESS, PROBLEMS RAW MATERIAL, MACHINERY AND EQUIPMENT, TRAINED EMPLOYEES, PLACE MATTERS, LAND, ROOM AVAILABLE YG. BUSINESS PLAN FRAMEWORK COMPANY NAME; - SHORT -Simple - EASY TO SPELL - EASY TO REMEMBER - GOOD READ NO-discordant notes - NOT outdated - NO HUB. DG OF MERCHANTABILITY
- Not to offend KLP.ORANG / NOT NEGATIVE LOCATION FACTORY / INDUSTRIAL DG NEAR SOURCES OF MATERIAL DG NEAR MARKET TNG GETS EASY KEREJA EASY FACILITY transportation EASY TO GET FUEL EASY TO OBTAIN WATER LOCAL AND REGIONAL GOVERNMENT ATTITUDE community COMMODITY be commercialized The flood DEMAND TYPE OF COMMUNITY THD TTT. PEOPLE WILL NEED identification HIDDEN GOODS AND SERVICES LACK rival ABILITY OF COMPETING. CONSUMER intended Request for permanent Dg-time attention to leisure / holiday period Market to be entered Market leader Market challenger Market followers Cooperative partners Senior Partnership Junior partnership BUSINESS PLAN WHY BUSINESS PLAN should be drawn? TO SELL YOUR SELF ON THE bussines Obtain TO BANK FINANCING TO Obtain Investment Funds LARGE CONTRACT TO Obtain
BUSINESS PLAN DOCUMENTS REPRESENT AN D FAITH OR THE ABILITY OF A BUSINESS TO SELL GOODS OR SERVICES TO MAKE PROFITS DG YNG INTEREST. SELLING DOCUMENTS CONTAIN AN ATTRACTION AND THE HOPE OF A BUSINESS. FORM OF FORMAL BUSINESS PLAN HOME TABLE OF CONTENTS EXECUTIVE SUMMARY DESCRIPTION OF COMPANY MARKETING GOODS AND SERVICES RESULTING BUSINESS SALES INCREASE CAPITALIZATION APPENDIX ISI 1. INTRODUCTION
NAME AND ADDRESS OF COMPANY
NAME AND ADDRESS OF OWNER
NAME AND ADDRESS OF RESPONSIBLE D BS contacted AT ANY TIME
BUSINESS INFORMATION IS EXECUTED. 2. EXECUTIVE SUMMARY EXPLAINING THE BS IN COMPLETE CONTENTS OF THE BUSINESS PLAN INDUSTRY ANALYSIS
FUTURE PERSPECTIVES
COMPETITION ANALYSIS
MARKET SEGMENTATION enter a
FORECAST OF PRODUCTS GENERATED U. PLAN START A BUSINESS DISCONNECT U. ERECTING BUSINESS ANALYSIS OF STRENGTHS & WEAKNESSES YOU CHOOSE A PRODUCT OR SERVICE Implement MARKET RESEARCH Estimate PART OF YOUR POTENTIAL MARKET CHOOSE YOUR COMPANY LOCATION PREPARE FINANCIAL PLAN PREPARE PLANS PRODUCTION PREPARE MANAGEMENT PLANS PREPARE PLAN MARKETING Borrow FUNDS TO START RISK Potential uncertainties
- FAILURE
- SUCCESS For example: YOU HAVE A SAFE JOB SALARY Rp 10.000.000/th dg promotions every year - predictable BUY / & Business ERECTING THE SALARY OWNER Rp 20,000,000, -/th Maybe - prs go on / fail ------- take risks
BUSINESS GROWTH? DG Set priorities eg: cost - cost efficiency Upaya2: 1. Direct costs
employee
material product u
2. indirect costs
auxiliary materials
common materials
lighting, fuel 3. Administrative costs 4. Cost of sales
advertising Dr salary sales staff Sales promotion
Using time sec. effective Identify specific goals according to important daily, routine office set, SHG interchangeable run without you Motovasi from within Set time limits Take advantage of tel Make a note: the contents of meetings, discussions dg staff, mind yourself, nama2, no. tel, the agreement
Do not do everything
- Pd an important focus
- Selective
- Learn to say no time-consuming activity kpd . Set time . Ask questions before starting work . Orientation on the action . Plan tomorrow in detail . Sit on the experience . Ask your use of time ADVISORY MATERIAL & Business CONSULTANTS ACCOUNTANTS FINANCIAL TECHNICAL PENSHT P.
YOU WIRAUSH
BANK ATTORNEY ADVISORY P. HKM INVESTMENT STABILITY FOR BUSINESS HRS HAVE TIME FOR ADVISERS & Business DO NOT LETTING AGENCY COUNSEL DR DECISION IGNORES THE PROFESSIONAL ADVICE DG Be willing to PAY PRODUCTIVE MEMBERS OF BP D ONCE A YEAR EVALUATION OF BP INFORMATION SYSTEM 1. IMPORTANCE OF FACTS / FIGURES
- FACT SALES
- PENGELUARAN2
- GATHERING OF PAYMENT (TTP PAYMENTS ARE SELLING MANY SMALL)
- SALES OF CREDIT SHG overload & Business
- INF. PEOPLE ON SALARY & SPT. PRODUCTIVITY PEOPLE 2. YOUR MANAGEMENT REPORT DAILY REPORT REPORT / MONTH QUARTERLY REPORT 3. SYSTEM. USING THE RESOURCES GET SCARCE SD
POSITIONING THE PERSONNEL
Hold TRAINING
Supplier
NEW TECHNOLOGY
SD FINANCE 2. ASSESSING MARKET OPPORTUNITIES PROMOTIONS ADVERTISING PERSONAL SELLING SALES PROMOTION PUBLIC RELATION
BENTUKBENTUK ADVERTISING Billboard POSTER CATALOG FOLDER BANNER SLIDE ADVERTISEMENT BOARD NAME PEURSH CANDY, PLASTIC PEN, NOTE BOOK PROMOTION SIMPLE INSTALLING BOARD NAME corporations INSTALLING BANNER "IS OPENED ... ... ... ..." AND BENEFITS PRODUCTS Spreading BROSUR2 TOLD KAWAN Spread CARD NAME PROMOTION STRATEGY BECAUSE PEOPLE BUY MRK MEMP. BASIC NEEDS MRK WANT STATUS (LAST MODE TO WEAR) MRK WANT LUXURY GOODS OR NO FUNDAMENTAL (TV, COSMETICS) MRK U WANT TO USE PRODUCTS BUSINESS PURPOSE (MACHINE WRITE, WRITE TABLE, transporters ETC.) TYPE, EXTENT WHERE Keg. SALES PROMOTION YOU, AS REQUIRED TO ANSWER THE FOLLOWING QUESTIONS WHAT IS YOUR MARKETING POLICY WHERE ARE YOUR POTENTIAL MARKET ULC WHO TARGET SALES ADVERTISING MEDIA SHOULD ENOUGH MONEY AVAILABLE GER U. PROMOTIONS PROMOTION BEGINS WHEN BGMN EVALUATING PROMOTION DIFFERENT PROMOTIONS BGMN D DR D ROUTINE GER JG SELLING PRODUCTS PROMOTION SIDE BGMN MEASURING EFFECTIVENESS OF PROMOTION
CHAPTER 9 MARKETING PLAN PRODUCT PRICE PLACE PROMOTION Sebel UM SET MARKETING PLAN WIRUSH SEE HRS MARKETING CONCEPT ins and outs. MARKETING PLAN SET UJNTUK HRS CAN ANSWER: WHERE HAVE WE BEEN
WHERE DO WE WANT TO GO?
HOW DO WE GET THERE BRK KT FROM WHERE? WHERE the intended direction? HOW TO ACHIEVE THAT GOAL? Loading MARKETING PLAN SITUATION ANALYSIS MARKETING GOALS CORE STRATEGY IMPLEMENTATION SCHEDULE MARKETING BUDGET CONTROL MARKETING MARKETING PROFESSIONALS ART: Skill IN SELLING MASTERING PRODUCTS STATE BUYERS METHOD OF SELLING: TELEMARKETING, MLM, DIRECT POS ADVERTISING? ADVERTISING ATTRACT CUSTOMERS ADVERTISING OBJECTIVES: NEW CUSTOMERS OLD CUSTOMERS
PRINT ADVERTISING CIRI2NYA HRS HAVE UNIQUE & SPECIAL FEATURES HRS Simple & easy to understand CONTAIN factual information, YG highlight one MAIN FEATURES SHOULD REFLECT THE VERY POSITIVE IMAGE DR PRSH DUTIES: BAG. PERSONNEL BANG. IDE.MENYIAPKAN AD TEXT KPD LOCAL NEWSPAPER RADIO PHONE BOOK (YELLOW PAGE)
EVALUATING ADVERTISING
RESEARCH
INCREASED SALES ADVERTISING ASSISTANCE
ADVERTISING BUREAU RIGHTS TO PATENTS MRP SYSTEM DISTRIBUTE ANY PRODUCT OR SERVICE MEL. CHANNEL OWNED BY A MAN WHO HAS RIGHTS TO PATENTS MRP BUSINESS ACTIVITIES OF THE MOST GROWING FAST HOW TO DEVELOP YOUR BUSINESS PATENTS SELLING OFFERS TO BUYERS DG.
SELECTION & PURCHASE LOCATION ESTABLISHMENT building ACCESS TO FINANCIAL PD STANDARD PROCEDURE U. ALL ASPECTS OF OPERATIONAL SPT MANAGEMENT, ADVERTISING & PROCEDURES CONSIDERATION OF PRODUCTS MARKET BGMN SKR PROJECTED PRODUCTS WHO competitors BGM DIBDG DG PRODUCTS OTHER PRODUCTS GER TGT PRODUCT DEMAND
CONTRACT HGP GER IS A FAIR CONTRACT GER FULL CONTRACT MLPT BBRP ASPECTS GER SYARAT2 HGP APPROPRIATE CONTRACT GER SYARAT2 SBB INAPPROPRIATE
FIXED PAYMENT
BRG PURCHASE AGREEMENT
SALES QUOTAS
EXCLUSIVE RIGHTS TO THE REGION
TERMINATION HGP
COST HGP
SYARAT2 BUY BACK
AID FOR P. HGP KINDS OF TRAINING PROVIDED TO GER D MANAGEMENT AND EMPLOYEES GER SPECIAL PROCEDURES ARE AVAILABLE FOR CONTROL SPECIMENS MARKET SURVEY WHICH HAS BEEN EXECUTED HOW TO TERMS FOR ADVERTISING AND SALES PROMOTION WHICH FINANCIAL ASSISTANCE IS AVAILABLE REGIONAL MARKETS HOW BIG OF HGP HOW TO PROFIT DR EXPERIENCE IN OTHER REGIONS OF ITS OTHER PATENTS APK FINANCIAL REPORT INDICATES THAT THE SUCCESSFUL PATENT HOLDER GER TDP TTG PROJECTION REPORT SALES, NET INCOME AND OPERATING COSTS EXPORT AND IMPORT
EXPORTING TO PROVIDE NEW MARKET FOR BUSINESS CONSTRAINTS: PP
LANGUAGES
PHYSICAL DISTANCE ANARA YOU AND CUSTOMERS . COMPETITION BETWEEN BISNIS2 BERLANGSU NG D AND SELL PRODUCTS THAT ARE LIKE THE SAME CUSTOMERS rival U EXTERNAL FACTORS (BUSINESS OPERATION affected) DISTRIBUTION OF CUSTOMERS
Law BUSINESS TECHNOLOGY
CONDITIONS corporations TRENDS FINANCIAL MARKET
Supplier COMPETITION RULES USING D.D. OUTSIDE WHY? CAN COLLECT SOME IDEAS AND OPINIONS DORMASIG OTHER ORG REASONS: INFORMATION CAN COME AND DR various DIFFERENT SOURCES IMPROVE YOUR SKILLS IN DECISION TAKING CAN HELP DPT IMPROVE EFFECTIVENESS FREE OR FEE ASSISTANCE DG ? Chapter 10 RAISING THE? PRODUCTIVITY THROUGH MOTIVATION? MOTIVATION IS THE WILL TO DO SOMETHING, while motiv ARE NEEDS, WANTS, PUSH. Motiv DG Great is D POWER PERSON WILL DETERMINE BEHAVIOR. MOTIVATION THEORY NEEDS hierarchy MASLOW HUMAN NEEDS THAT CAN BE used to describe or predict motivation. His theory TTG 2 MOTIVATION BASED ASSUMPTIONS. FIRST TGT WHAT NEEDS SOMEONE NEEDS IS DIPUNYAINYA.KE 2 HIERARCHY OF IMPORTANCE SEEN. MASLOW THERE BY CATEGORY FIVE HUMAN NEEDS namely: PHISIOLOGICAL NEEDS,
SAFETY,
SOCIAL,
ESTEEM (AWARDS)
AND SELF actualization (self-realization. Self-realization
AWARDS
AFFILIATES (SOCIAL)
SECURITY PHYSIOLOGICAL THEORY X AND Y THEORY X WORK intrinsically unwelcome MANY PEOPLE MOST PEOPLE LOW Responsibility MOST CREATIVE PEOPLE LESS ORG PHYSICAL NEEDS MORE THINKING LIKE, OF ORIGIN SDH FINISHED met the problem. MOST PEOPLE ARE TIGHT AND CONTROLLED HRS MUST OFTEN FORCED TO WORK. THEORY Y SBTLNYA SAME WORK IS PLAY DG, ENOUGH interesting and exciting. PEOPLE HAVE THE ABILITY CREATIVITY EVERYONE MEMP. SUPERVISING THEIR OWN ABILITY TO ACHIEVE GOALS. PEOPLE JUST HAVE NO NEED FOR PHYSICAL BUT JUST NEEDS TO FEEL SECURE, want to hang out, want to be appreciated, AND HIMSELF want to highlight. PEOPLE HAVE BEEN IN ORDER TO MOTIVATION INITIATIVE generate power and creativity.
DO THIS SECOND THEORY concluded BHW BAD THEORY X, THEORY Y GOOD. APPROXIMATELY GIVES WAY OR THE TRENDS IN PERSON. Analyze Plan Business plans are analyzed to identify who could lead kesulitan2 kelemahan2 financial future, to mentest alternative strategies for the sale of the product mix, cost control, investment, staff development, financing and so on.
whether your company maintain a level of financial efficiency that can be accounted for? Analysis; Ratio2 to Net Margin: Net profit x 100%
sale Gross Margin: Gross profit x 100%
sale Margin Expenditure: Expenditure x 100%
sale
Do we have reduced the risk of trading losses in our rencana2? Analysis: The two ratios can be used to measure trading risk. Break-even point (Break Event Point) for the sale of a business that will cover expenses that profit equals zero. BEP = Business Expenses
Gross Margin (%)
For example, if your spending for that year amounted to Rp 102 million and gross margin of 27%, then the breakeven point of your business: Rp.102.000.000 = Rp 337,800,000
27% Why? Because if your sales reach USD 337.8 million, Your gross margin will total: 27% x Rp 377,800,000 = Rp 102 million. So fit to cover expenses. If applied weekly If the weekly expenditure Rp 2.000.000
(Salaries, rent, building costs, etc.). Then your break-even point for the week will be sales of = Rp 2.000.000 =
27%
= Rp 7.4 million So the break-even point can be used to calculate some of the breakeven point for example: stitik break even before the cut salaries, products division, according to the location of sales, or sales group. Margin of Safety (M / K) is the percentage decrease in sales under the sales that you plan to do, before your company to break even (zero profit level)? M / K = Sales Plan - Sales breakeven x 100%
Sales Plan For instance if you want a business plan sales of Rp 600 million and spending levels and gross margin requires the sale of Rp 377.8 million break-even point then M / K your business Rp. 600 million - USD 377.8 million x 100% = 37%
Rp 600,000,000 In other words, if sales fall 37% below the plan, you will be at your break-even point, ie the point of zero profit. Are your business finances solid? Do we have reduced the financial risk? Analysis: various sizes have been used to examine the financial stability? A common measure of liquidity to examine the short-term financial kemantapann is the ratio of cash: Cash (or cash equivalent) = ... ... ... .... Time
Current debts (or equivalent) For example, if your financial position shows that the cash balance, bank, accounts receivable (which will be billed), and the inventory of short-term investments (also easily cashed), amounted to Rp. 60,000,000
and if the debt to be paid next month amounted to Rp 50,000,000, - then the liquidity ratio becomes:
Rp. 60,000,000, - = 1.20 times
Rp. 50.000.000, -
So for every Rp 1,000,-indebted in the short-term debt, we do have the cash / dg cash equivalent assets amounting to Rp 1,200, -. A Position is quite stable. Ratio less than 1.00 indicates an unstable financial position. ENTREPREUNER BE BASED TECHNOLOGY? (TECHNOPREUNER)? Preliminary College / University constantly developing in terms of Academic Excellence for education which in essence is: Provide greater opportunities to be on the civitas academica individuals of integrity, trustworthy, capable effort, communicate, cooperate, and competent as well. Produce graduates who can become a reliable and trustworthy professional, leader of a fair, honest and respectable businessman, or a qualified scholars and educators in science.
From the development of these policies can be concluded that the success of a graduate in his career is not only determined by the success in the academic field during the study period, but also greatly supported by non-academic skills. In order to improve the quality of graduates of professional, honest and dignified businessman who was then the Student Entrepreneurship can be a program with the following aims: Providing opportunities for students as part of the civitas academia to be able to equip themselves with science and practice of entrepreneurship. Seek graduates who can become an honest businessman and dignified.
Efforts will be pursued, among others, involve the student directly as the subject of activities, and also forge partnerships with government and industry, especially with small and medium industries. In this paper, is expected to provide not only the form of insight on the students, but more than that can provide enough motivation to understand
entrepreneurial spirit, and even further have the earnest desire for self-employed after graduation. Student Entrepreneurship (Entrepreneurship Student) Entrepreneurship will not only benefit the perpetrators but also beneficial to be able to assist new graduates to work as well as the State macro economic development, especially through the activities of Small and Medium Enterprises which precisely at this point in Indonesia is still lagging behind. One result is the strength and durability of our State's economy to be weak, difficult to achieve equitable distribution of income community.
The role of universities in terms of bridge activities to enhance the ability of students was too small and weak. With entrepreneurship students, graduates UPN hoped to create a new field of business and good jobs are technology-based entrepreneurship and the ability of a general nature. Implementation of entrepreneurship to students are expected to be held to the principle: Education towards professionalism Competition freely
Education towards professionalism carried out with an emphasis on entrepreneurial practices. While the principle of competition is the provision of greater opportunities to all students to participate, then do the selection. Based on these principles, entrepreneurship for students to have stages: Awareness Debriefing Implementation (entrepreneurship)
Awareness is necessary because most students do not know what the importance of entrepreneurship. Key concepts performed extends to all students. Briefing aims to provide the structure of knowledge and experience that will be used for long-term and broad interests. Implementation (entrepreneurship) is expected to produce entrepreneurs, new entrepreneurs are able to plunge into the business community. Stages of the activities mentioned above and the student participants who are involved in skemakan as follows: MAHASISWAPENYADARAN (Mhs interested) debriefing (Mhs serious) IMPLEMENTATION (Mhs talented) Business Forms ? Financi Investor
AWARENESS PHASE At this stage of awareness is expected 10-20% of all students can participate actively participate until the activity is finished. Activity is a common form of lectures given by entrepreneurs-successful entrepreneurs at the national level. Topic of discussion include the provision of motivation with examples of experience, both about the basic things that should be owned by an entrepreneur, and entrepreneurial practices in various fields relevant to the discipline at university.
STAGE debriefing Stage briefing given to students who have been aware and motivated about the importance of entrepreneurship. It is hoped they will seriously follow the briefing with an outline of entrepreneurship consists of: Develop Business Plan and Legal Aspects of Knowledge Feasibility Study Proposals (SKU) Business Activities Company Analysis Forms of activities are training with most instructors UNIV or from outside. The arrangement of the different classes are conducted in the academic field. The nature of the activities encourage students to learn independently and applications, but the theory is given not as wide and as deep in academic lectures. Briefing on business management, knowledge of legal aspects and SKUs still needs to be given to provide a structure adequate knowledge and skills to thrive in the future. In the analysis of Business Activities Company, students perform a search of a company's annual reports or stock quotes to give an evaluation policy as if a company's managers.
IMPLEMENTATION PHASE (entrepreneurship) Characteristic at this stage is the competition or selection process in students who already understand the provision of entrepreneurial organizations and has made a proposal to entrepreneurship (SKU). Assessment of appropriateness of an SKU is done by involving investors. Expected to be obtained 10 as the target year of business form the first implementation of Student Entrepreneurship. These products are issued by the College are generally issued by the reset is done by the lecturer. The consequences of this are universities provide infrastructure facilities such as laboratories that are reliable, since without a laboratory will not yield the desired product. Thus the name of the university would be lifted in addition to the results of these products can finance part of the operational Higher Education.The concept of Entrepreneurship Students must be implemented in line with the entrepreneurial university / UNIV. For example, the opportunity for students to participate in the Enterprise University (Buu), and worked in several units such as canteen, Students' Cooperative (Kopma), and others required in the framework of fostering entrepreneurial spirit. These activities are part of the debriefing process, because it is not fully independent business. For students who were already prepared for entrepreneurship, is also given the opportunity to directly follow the entrepreneurship competition. ROLE OF HIGHER EDUCATION TO THE UNIVERSITY ENTREPREUNER Higher Education as a provider of Higher Education in order to equip students have souls entrepreuner manner as described above. But universities also have a soft peerangkat lecturer who is an asset to make product-2 from the university. These products are issued by the College are generally issued by the results of research conducted by the lecturer. The consequences of this are universities provide infrastructure facilities such as laboratories that are reliable, since without a laboratory will not yield the desired product. Thus the name of the university would be lifted in addition to the results of these products can finance part of the operational Higher Education.
TABLE OF CONTENTS
Developing the entrepreneurial spirit / foster interest
Enterpreuner
Analyze business opportunities
Banking
Marketing plan
Business Plan
Business forms
Preparing a business establishment
Develop a business proposal
Improving business productivity through motivation
Increase business growth
CHAPTER I? GROWING INTEREST MERCHANDISE EVERYONE IS BORN THE SAME HAVE THE SAME OPPORTUNITIES Smart AND RICH AFTER PASS WHERE ????? WHAT WILL I DO? THE FUTURE "I WILL BE AN ENTERPREUNEUR. PREPARING FOR THERE ANY CHANGES IN MENTAL. WORLD SCHOOL WORKING WORLD --------- FINANCIAL EDUCATION MONEY IS A IDE WRITE A LIST OF 10 THINGS YOU CAN DO IS LEGAL AND FORMAL SO THAT YOU CAN BUY YOU WANT WITHOUT ASKING THE PARENTS SDR HOW CAN HAVE MONEY FOR SOMETHING THAT YOU WANT
THE ADVANCE OF A STATE MORE educated people, and many people who are unemployed ... IMPORTANT entrepreneurship OIC ... WIRAUSH MRP POTENTIAL FOR DEVELOPMENT IN THE AMOUNT OF WHETHER OR QUALITY OF MERCHANDISE ITSELF OTHER SIDE LEARNING? PYRAMID
MENTAL VALUES EDUCATION IN SCHOOLS ---- A? VALUE IN LIFE ---- F HOW TO ASSESS THE QUALITY OF EDUCATION --- FINANCIAL TOOLS MEASURING ACHIEVEMENT 16 AUGUST 2000 USA TODAY (DANNY Sheridan)? Consider the possibility of CAN $ I MILLION HAVE A SMALL BUSINESS 1000: 1 WORK FOR PRSH DOT.COM 10,000: 1 MENABUBG 800/BLN FOR 30 TH $ 1.5 million: 1 QUIZ WIN 4 million: 1 6 million gambling casino: 1 12 million lottery win: 1 LEGACY $ 1 MILLION 12 million: 1
DARMA BAKTI PATRIOT ECONOMICS NEGATIVE PUBLIC ATTITUDES UN-ABLE TO ESTABLISH A STATE SHOULD HAVE A 2% MERCHANDISE
INDONESIA 200 MILLION
2% ----- 4 MILLION IN JAPAN- DEVELOPMENT KEY TO SUCCESS IS IF 2% WIR
20% WIR SMALL INDONESIA --- 3 MILLION IN LARGE & MEDIUM WIRUSH MUST BE 30 MILLION WIRUSH SMALL PRINT CAN ENTREPRENEURSHIP TAUGHT? SOME TWENTY YEARS AGO CAN NOT NOW CAN .... TRANSFORMATION IS WITH THAT HAVE BEEN DEVELOPING KEWIRUSH .... INVESTMENT ATTITUDE AND BEHAVIOR U. KMD OPENING BUSINESS WILL BE MAKING MHS SEOR Gifted MERCHANDISE SOME CRITICAL FACTORS U STARTED NEW BUSINESS PERSONAL, YI ASPECT Kepri: MOTIVATION, EVENT ECONOMY, EMPLOYMENT SITUATION SOSIOLOGICAL, YI DG CONTACT PERSON: RESPONSIBILITIES THD KEL. ENVIRONMENTAL, YI. HUB. DG ENVIRONMENT: SPIRIT, ENERGY AND OPTIMISTIC WEAKNESSES BERWIRUSH SURE NO INCOME & RISK WORK HARD & WKT / WORK LONG HOURS QUALITY OF LIFE MSH LOW S / D It worked --- SBB HRS SAVE RESPONSIBILITIES OF VERY LARGE, MANY DECISIONS TO BE MADE HOWEVER THE PROBLEM OF LESS MASTERING BENEFITS BERWIR OPPORTUNITIES U reach the desired destination Demonstrates the potential U OPPORTUNITY FOR SOMEONE FULLY U GET BENEFITS & OPPORTUNITIES KEUNT. SECR. MAXIMUM N OPPORTUNITY TO HELP BUSINESS concrete MASY DG BENEFITS ADD A LABOR Capacity GENERATOR DEVELOPMENT BECOME A MEMBER OF ANOTHER EXAMPLE KPD RESPECT FOR LAW AND PER Law EDUCATE Kary U. MANDIRI EXAMPLE OF HOW TO WORK HARD LIFE OF EFFICIENT DLL NEGATIVE ATTITUDES OF MERCHANDISE THD AGGRESSIVE Expansive COMPETING Selfish BE HONEST Miserly INCOME NOT STABLE LESS DEAR WORK LOW
PANDANGANSEBAGIAN GREAT SOCIETY Want her HIGH SCHOOL AFTER WORK WILL BE PASSED PT PNS WHAT TO SCHOOL JUST WANT TO BE IF TINGGI2 TRADERS
AVERAGE NOT FORGET THAT PART OF THE COMMUNITY AND THE INDONESIAN ISLAMIC RELIGIOUS TEACHING OF PROPHET MUHAMMAD SAW, THAT IS A GOOD JOB LOEKELOE (trade)
DEFINITIONS Entrepreneurs WIRA: Prawira SWA: THE POWER OF SELF STA: ABILITY TO STAND A self-employed businessman IS AN ATTEMPT TO D IN THE FIELD OF ECONOMIC AND COMMERCIAL
3 MAIN TYPES OF MERCHANDISE? MERCHANDISE EXPERT THE PROMOTER GENERAL MANAGER UNDERSTANDING ENTREPRENEURIAL (ENTERPREUNEUR) PROCESS OF CREATING SOMETHING DIFFERENT WITH devoting all his time and energies WITH ACCOMPANYING FINANCIAL RISK, psychiatric, SOCIAL AND RECEIVE remuneration OF MONEY AND SATISFACTION Person. HOW TO BE ENTREPRENEURIAL SUCCESS? ENTREPRENEURIAL WOMEN WOMEN WIR. GROWING PESAT DIAMERIKA. WOMEN BUSINESS OPENING TIMES FROM MEN 2. HAVING 1 / 3 OF TOTAL BUSINESS. EXPECTED 50% WOMEN ENTREPRENEURS. KIND OF MERCHANDISE TYPE ENTREPRENEURIAL INITIATIVES THAT HAVE ORGANIZING THE ENTREPRENEURIAL SOCIAL AND ECONOMIC MECHANISM to MAKE SOMETHING MERCHANDISE THAT ACCEPT THE RISK OF FAILURE KIND OF ENTREPRENEURIAL PROFILE WOMAN enterpreuner Minority enterpreuner Immigration enterpreuner PART TIME enterpreuner HOME BASED enterpreuner FAMILY owned BUSSINESS COPREUNERS THE NEED for MERCHANDISE CAPITAL
SEARCH? LOANS / BANK Lending SAVING UNDERSTANDING FINANCIAL FLOW PATTERN Namely ASSETS AND LIABILITIES
DG HOW YOUR HOME? Pledged? Rent
KAN? YOUR CAR? ASSETS AND LIABILITIES FROM THE BANK FROM YOUR SIDE BANK
HOW TO SAVING? YOU BANK TRY READING / interpreted REPORT Keu. BANK REPORT Keu. YOU ? CASH FLOW Quadrant? Explained HOW TO OBTAIN INCOME
E (EMPLOYE) W (BUSINESS OWNER)
S (SELF EMPLOYE) I (INVESTOR)
FACTS E: EMPLOYEE S: OFF WORKERS B: BUSINESS OWNER I: INVESTORS
YOU WANT TO BE IN THAT QUADRANT WHERE?? EXPLANATION E: HAVE A JOB & WORK FOR OTHERS S PENGHSLN DG GETS TO WORK U SELF A B: BUSINESS THAT HAVE MONEY MENGHSLKAN I: GETTING FROM VARIOUS INVESTMENT INCOME YOU CAN OBTAIN INCOME IN QUADRANT 4 EXAMPLE: A DOCTOR AS: RS STAFF, MILITARY MEDICAL, BEAUTY SALON OPEN PRACTICE PERSONAL, ERECTING OFFICE, hiring HAVE A CLINIC / LAB. INVESTOR IN PEOPLE BUSINESS, SPT, STOCK EXCHANGES, STOCK BOND, REAL ESTATE
3 ways to accelerate sdr be diquadrant B 1. looking for a coach Supervisor: people who already do what you want to do & succeed in doing so 2. Franchise By purchasing you buy a system that is already running and has proved its worth Not create your own system to focus on efforts to develop orang2 3. Network marketing That is a direct distribution system
Note to succeed Conquering the fear of rejection Stop worrying about what others are saying Learning to lead others Working dg bertbagai different types of people --- it is difficult within the business Find an organization that has a commitment to develop people as human beings --- not a salesman ciri2nya Having a record of achievement Having a business opportunity Education programs have awning u. PD Memp strong guidance program Memp orang2 you respect and love ? NATURE OF THE NEED TO HAVE MERCHANDISE PERSONALITY OF PRODUCTIVE ACTIVITIES YI CAUSE OR INCREASE THE USE Temperament
BY Hipocrates: CHOLERIC: HEAT Sanguine: too optimistic Melancholic: quiet Phlegmatic: TOO SLOW (Temperament SAY THIS IS NOT BAD, BAD THAT IS SBB temperament could be offset by CHARACTER). PERSONAL GOOD, EVERY WORD AND BE CONVINCING sentence, ANY OBJECTION MUST be answered correctly MEMUASKAN.MEMBERI CONSIDERATIONS AND PROCESS toward smooth CONVERSATION.
Confident Task-oriented and results Risk taker Leadership Originality Oriented to the future According to Fadel Muhammad, 1992 Leadership Innovation Decision making The responsiveness of an eye changes Economical and efficient work Future vision Attitudes to Non risk Concept 10 D Bygrave Dream Desiveness Doers Determination Dedication Devotion Details Destiny Dollars and distribute
CHAPTER 3? BUSINESS OPPORTUNITIES MANY COMPANIES OFFER A GOOD PRODUCT. JUST A LITTLE BUT THE PRODUCT WAS SOLD. FACTORS THAT THERE WITH RESPECT TO ASSESS MARKET OPPORTUNITIES INCLUDE MARKET RESEARCH, DATA COLLECTION AND SELECTION OF BUSINESS LOCATIONS MARKET RESEARCH WILL FIND A NEW MARKET THAT CAN HELP WITH QUESTIONS entered SBB: NOW THAT IS WHAT NEEDS AND POTENTIAL OF YOUR CUSTOMERS? ADDITIONAL MARKET WHICH be crawled? SPECIAL ciri2 HOW YOUR CUSTOMERS? SPECIALTY PRODUCTS OR SERVICES ARE YOU FROM YOUR COMPETITORS that belongs? PROMOTION ACTIVITIES TO WHERE YOU effectiveness?
QUESTIONS FOR TRIAL FOR MARKET RESEARCH ENVIRONMENTAL FIELD TECHNIQUES RELATING TO WASTE TREATMENT
- PROVISION Planner - PROVISION OF EQUIPMENT - PROVISION OF MATERIAL - TO WHOM? - TRANSPORTATION
ASSISTANCE OF THE SECONDARY ie data CENSUS DATA STATE ECONOMIC STATISTICS STATISTICS ON HOUSING: STATISTICS ON EQUIPMENT CONTAINING MEANS HOUSE, air conditioners, refrigerators, furniture FURNITURE ETC STATISTICS REFLECT THE LIFESTYLE BUSINESS LOCATION IMPORTANT LOCATIONS FOR CERTAIN BUSINESS BUSINESS APPAREL, FOOD INGREDIENTS, BUT NOT ANTIQUE GOODS FOR BUSINESS, CAR REPAIR. IMPORTANT: proximity MARKET, RELATIONS WITH CUSTOMERS, STAFF ARE ABLE availability, availability of raw materials. EXAMPLE OF FORM COST ANALYSIS CHAPTER 6 BUSINESS PROFILE DEVELOPMENT OF BUSINESS INSIGHTS WHERE ARE CHOSEN: TGT ------ INTEREST: INDUSTRY, CRAFT, TRADE / SERVICE
--- CAPITAL
--- RELATIONSHIP
Stubs NEW BUSINESS DEPNAKER WORKING WITH NGO COOPERATION AND CONSULTATION WEST JAVA BUSINESS HAS TO HOLD TRAINING TO FORM NEW MERCHANDISE. WHOLESALE GENERAL WHOLESALE GOODS: RETAIL TRADE CAN MEET FOR PRODUCTS HAVE Diverse ORDER AND TAKE ADVANTAGE OF THE GREAT ENOUGH WHOLESALE GOODS SPECIAL: FIELD specializes TTT, for example; MATERIALS FOOD, obat2an, SO CLOTHES ETC. RETAIL TRADE RETAIL TRADE ACTIVITIES ARE SELLING CONSUMER GOODS AND SERVICES TO END. LARGE RETAIL SPECIALITY STORE DEPARTMENT STORE SUPERMARKETS Hypermarket GENERAL STORE CHAIN STORE SMALL RETAIL KIOS DEPOT Pavement AFTERNOON MARKET WHEEL PUSH Cart WARMOB Scalper 7. PROCEDURES AND TYPE OF BUSINESS BUSINESS CAPITAL Domicile NAME PERUS. Notarized CHOOSE THE FORM OF OWNERSHIP OF BUSINESS (CV, PT, UD) Industry and Trade DEPARTMENT TO BE REGISTERED AND INVESTMENT REGISTER TO ASSOCIATE RUNNING BUSINESS
CHAPTER 8. BUSINESS PLAN OBJECTIVES AND TARGETS SET BY THE COMPANY MAY PLANNING. DG & Business staggeringly HUGE INCREASE THE MORE YOU WILL NEED FOR PLANNING BP IS THE DOCUMENT THAT REPRESENT AN ATTRACTION AND BUSINESS EXPECTATIONS.
A BUSINESS PLAN THAT WILL OPERATE A FACTORY THAT TTT state clearly: LOCATION, PROCESS, PROBLEMS RAW MATERIAL, MACHINERY AND EQUIPMENT, TRAINED EMPLOYEES, PLACE MATTERS, LAND, ROOM AVAILABLE YG. BUSINESS PLAN FRAMEWORK COMPANY NAME; - SHORT -Simple - EASY TO SPELL - EASY TO REMEMBER - GOOD READ NO-discordant notes - NOT outdated - NO HUB. DG OF MERCHANTABILITY
- Not to offend KLP.ORANG / NOT NEGATIVE LOCATION FACTORY / INDUSTRIAL DG NEAR SOURCES OF MATERIAL DG NEAR MARKET TNG GETS EASY KEREJA EASY FACILITY transportation EASY TO GET FUEL EASY TO OBTAIN WATER LOCAL AND REGIONAL GOVERNMENT ATTITUDE community COMMODITY be commercialized The flood DEMAND TYPE OF COMMUNITY THD TTT. PEOPLE WILL NEED identification HIDDEN GOODS AND SERVICES LACK rival ABILITY OF COMPETING. CONSUMER intended Request for permanent Dg-time attention to leisure / holiday period Market to be entered Market leader Market challenger Market followers Cooperative partners Senior Partnership Junior partnership BUSINESS PLAN WHY BUSINESS PLAN should be drawn? TO SELL YOUR SELF ON THE bussines Obtain TO BANK FINANCING TO Obtain Investment Funds LARGE CONTRACT TO Obtain
BUSINESS PLAN DOCUMENTS REPRESENT AN D FAITH OR THE ABILITY OF A BUSINESS TO SELL GOODS OR SERVICES TO MAKE PROFITS DG YNG INTEREST. SELLING DOCUMENTS CONTAIN AN ATTRACTION AND THE HOPE OF A BUSINESS. FORM OF FORMAL BUSINESS PLAN HOME TABLE OF CONTENTS EXECUTIVE SUMMARY DESCRIPTION OF COMPANY MARKETING GOODS AND SERVICES RESULTING BUSINESS SALES INCREASE CAPITALIZATION APPENDIX ISI 1. INTRODUCTION
NAME AND ADDRESS OF COMPANY
NAME AND ADDRESS OF OWNER
NAME AND ADDRESS OF RESPONSIBLE D BS contacted AT ANY TIME
BUSINESS INFORMATION IS EXECUTED. 2. EXECUTIVE SUMMARY EXPLAINING THE BS IN COMPLETE CONTENTS OF THE BUSINESS PLAN INDUSTRY ANALYSIS
FUTURE PERSPECTIVES
COMPETITION ANALYSIS
MARKET SEGMENTATION enter a
FORECAST OF PRODUCTS GENERATED U. PLAN START A BUSINESS DISCONNECT U. ERECTING BUSINESS ANALYSIS OF STRENGTHS & WEAKNESSES YOU CHOOSE A PRODUCT OR SERVICE Implement MARKET RESEARCH Estimate PART OF YOUR POTENTIAL MARKET CHOOSE YOUR COMPANY LOCATION PREPARE FINANCIAL PLAN PREPARE PLANS PRODUCTION PREPARE MANAGEMENT PLANS PREPARE PLAN MARKETING Borrow FUNDS TO START RISK Potential uncertainties
- FAILURE
- SUCCESS For example: YOU HAVE A SAFE JOB SALARY Rp 10.000.000/th dg promotions every year - predictable BUY / & Business ERECTING THE SALARY OWNER Rp 20,000,000, -/th Maybe - prs go on / fail ------- take risks
BUSINESS GROWTH? DG Set priorities eg: cost - cost efficiency Upaya2: 1. Direct costs
employee
material product u
2. indirect costs
auxiliary materials
common materials
lighting, fuel 3. Administrative costs 4. Cost of sales
advertising Dr salary sales staff Sales promotion
Using time sec. effective Identify specific goals according to important daily, routine office set, SHG interchangeable run without you Motovasi from within Set time limits Take advantage of tel Make a note: the contents of meetings, discussions dg staff, mind yourself, nama2, no. tel, the agreement
Do not do everything
- Pd an important focus
- Selective
- Learn to say no time-consuming activity kpd . Set time . Ask questions before starting work . Orientation on the action . Plan tomorrow in detail . Sit on the experience . Ask your use of time ADVISORY MATERIAL & Business CONSULTANTS ACCOUNTANTS FINANCIAL TECHNICAL PENSHT P.
YOU WIRAUSH
BANK ATTORNEY ADVISORY P. HKM INVESTMENT STABILITY FOR BUSINESS HRS HAVE TIME FOR ADVISERS & Business DO NOT LETTING AGENCY COUNSEL DR DECISION IGNORES THE PROFESSIONAL ADVICE DG Be willing to PAY PRODUCTIVE MEMBERS OF BP D ONCE A YEAR EVALUATION OF BP INFORMATION SYSTEM 1. IMPORTANCE OF FACTS / FIGURES
- FACT SALES
- PENGELUARAN2
- GATHERING OF PAYMENT (TTP PAYMENTS ARE SELLING MANY SMALL)
- SALES OF CREDIT SHG overload & Business
- INF. PEOPLE ON SALARY & SPT. PRODUCTIVITY PEOPLE 2. YOUR MANAGEMENT REPORT DAILY REPORT REPORT / MONTH QUARTERLY REPORT 3. SYSTEM. USING THE RESOURCES GET SCARCE SD
POSITIONING THE PERSONNEL
Hold TRAINING
Supplier
NEW TECHNOLOGY
SD FINANCE 2. ASSESSING MARKET OPPORTUNITIES PROMOTIONS ADVERTISING PERSONAL SELLING SALES PROMOTION PUBLIC RELATION
BENTUKBENTUK ADVERTISING Billboard POSTER CATALOG FOLDER BANNER SLIDE ADVERTISEMENT BOARD NAME PEURSH CANDY, PLASTIC PEN, NOTE BOOK PROMOTION SIMPLE INSTALLING BOARD NAME corporations INSTALLING BANNER "IS OPENED ... ... ... ..." AND BENEFITS PRODUCTS Spreading BROSUR2 TOLD KAWAN Spread CARD NAME PROMOTION STRATEGY BECAUSE PEOPLE BUY MRK MEMP. BASIC NEEDS MRK WANT STATUS (LAST MODE TO WEAR) MRK WANT LUXURY GOODS OR NO FUNDAMENTAL (TV, COSMETICS) MRK U WANT TO USE PRODUCTS BUSINESS PURPOSE (MACHINE WRITE, WRITE TABLE, transporters ETC.) TYPE, EXTENT WHERE Keg. SALES PROMOTION YOU, AS REQUIRED TO ANSWER THE FOLLOWING QUESTIONS WHAT IS YOUR MARKETING POLICY WHERE ARE YOUR POTENTIAL MARKET ULC WHO TARGET SALES ADVERTISING MEDIA SHOULD ENOUGH MONEY AVAILABLE GER U. PROMOTIONS PROMOTION BEGINS WHEN BGMN EVALUATING PROMOTION DIFFERENT PROMOTIONS BGMN D DR D ROUTINE GER JG SELLING PRODUCTS PROMOTION SIDE BGMN MEASURING EFFECTIVENESS OF PROMOTION
CHAPTER 9 MARKETING PLAN PRODUCT PRICE PLACE PROMOTION Sebel UM SET MARKETING PLAN WIRUSH SEE HRS MARKETING CONCEPT ins and outs. MARKETING PLAN SET UJNTUK HRS CAN ANSWER: WHERE HAVE WE BEEN
WHERE DO WE WANT TO GO?
HOW DO WE GET THERE BRK KT FROM WHERE? WHERE the intended direction? HOW TO ACHIEVE THAT GOAL? Loading MARKETING PLAN SITUATION ANALYSIS MARKETING GOALS CORE STRATEGY IMPLEMENTATION SCHEDULE MARKETING BUDGET CONTROL MARKETING MARKETING PROFESSIONALS ART: Skill IN SELLING MASTERING PRODUCTS STATE BUYERS METHOD OF SELLING: TELEMARKETING, MLM, DIRECT POS ADVERTISING? ADVERTISING ATTRACT CUSTOMERS ADVERTISING OBJECTIVES: NEW CUSTOMERS OLD CUSTOMERS
PRINT ADVERTISING CIRI2NYA HRS HAVE UNIQUE & SPECIAL FEATURES HRS Simple & easy to understand CONTAIN factual information, YG highlight one MAIN FEATURES SHOULD REFLECT THE VERY POSITIVE IMAGE DR PRSH DUTIES: BAG. PERSONNEL BANG. IDE.MENYIAPKAN AD TEXT KPD LOCAL NEWSPAPER RADIO PHONE BOOK (YELLOW PAGE)
EVALUATING ADVERTISING
RESEARCH
INCREASED SALES ADVERTISING ASSISTANCE
ADVERTISING BUREAU RIGHTS TO PATENTS MRP SYSTEM DISTRIBUTE ANY PRODUCT OR SERVICE MEL. CHANNEL OWNED BY A MAN WHO HAS RIGHTS TO PATENTS MRP BUSINESS ACTIVITIES OF THE MOST GROWING FAST HOW TO DEVELOP YOUR BUSINESS PATENTS SELLING OFFERS TO BUYERS DG.
SELECTION & PURCHASE LOCATION ESTABLISHMENT building ACCESS TO FINANCIAL PD STANDARD PROCEDURE U. ALL ASPECTS OF OPERATIONAL SPT MANAGEMENT, ADVERTISING & PROCEDURES CONSIDERATION OF PRODUCTS MARKET BGMN SKR PROJECTED PRODUCTS WHO competitors BGM DIBDG DG PRODUCTS OTHER PRODUCTS GER TGT PRODUCT DEMAND
CONTRACT HGP GER IS A FAIR CONTRACT GER FULL CONTRACT MLPT BBRP ASPECTS GER SYARAT2 HGP APPROPRIATE CONTRACT GER SYARAT2 SBB INAPPROPRIATE
FIXED PAYMENT
BRG PURCHASE AGREEMENT
SALES QUOTAS
EXCLUSIVE RIGHTS TO THE REGION
TERMINATION HGP
COST HGP
SYARAT2 BUY BACK
AID FOR P. HGP KINDS OF TRAINING PROVIDED TO GER D MANAGEMENT AND EMPLOYEES GER SPECIAL PROCEDURES ARE AVAILABLE FOR CONTROL SPECIMENS MARKET SURVEY WHICH HAS BEEN EXECUTED HOW TO TERMS FOR ADVERTISING AND SALES PROMOTION WHICH FINANCIAL ASSISTANCE IS AVAILABLE REGIONAL MARKETS HOW BIG OF HGP HOW TO PROFIT DR EXPERIENCE IN OTHER REGIONS OF ITS OTHER PATENTS APK FINANCIAL REPORT INDICATES THAT THE SUCCESSFUL PATENT HOLDER GER TDP TTG PROJECTION REPORT SALES, NET INCOME AND OPERATING COSTS EXPORT AND IMPORT
EXPORTING TO PROVIDE NEW MARKET FOR BUSINESS CONSTRAINTS: PP
LANGUAGES
PHYSICAL DISTANCE ANARA YOU AND CUSTOMERS . COMPETITION BETWEEN BISNIS2 BERLANGSU NG D AND SELL PRODUCTS THAT ARE LIKE THE SAME CUSTOMERS rival U EXTERNAL FACTORS (BUSINESS OPERATION affected) DISTRIBUTION OF CUSTOMERS
Law BUSINESS TECHNOLOGY
CONDITIONS corporations TRENDS FINANCIAL MARKET
Supplier COMPETITION RULES USING D.D. OUTSIDE WHY? CAN COLLECT SOME IDEAS AND OPINIONS DORMASIG OTHER ORG REASONS: INFORMATION CAN COME AND DR various DIFFERENT SOURCES IMPROVE YOUR SKILLS IN DECISION TAKING CAN HELP DPT IMPROVE EFFECTIVENESS FREE OR FEE ASSISTANCE DG ? Chapter 10 RAISING THE? PRODUCTIVITY THROUGH MOTIVATION? MOTIVATION IS THE WILL TO DO SOMETHING, while motiv ARE NEEDS, WANTS, PUSH. Motiv DG Great is D POWER PERSON WILL DETERMINE BEHAVIOR. MOTIVATION THEORY NEEDS hierarchy MASLOW HUMAN NEEDS THAT CAN BE used to describe or predict motivation. His theory TTG 2 MOTIVATION BASED ASSUMPTIONS. FIRST TGT WHAT NEEDS SOMEONE NEEDS IS DIPUNYAINYA.KE 2 HIERARCHY OF IMPORTANCE SEEN. MASLOW THERE BY CATEGORY FIVE HUMAN NEEDS namely: PHISIOLOGICAL NEEDS,
SAFETY,
SOCIAL,
ESTEEM (AWARDS)
AND SELF actualization (self-realization. Self-realization
AWARDS
AFFILIATES (SOCIAL)
SECURITY PHYSIOLOGICAL THEORY X AND Y THEORY X WORK intrinsically unwelcome MANY PEOPLE MOST PEOPLE LOW Responsibility MOST CREATIVE PEOPLE LESS ORG PHYSICAL NEEDS MORE THINKING LIKE, OF ORIGIN SDH FINISHED met the problem. MOST PEOPLE ARE TIGHT AND CONTROLLED HRS MUST OFTEN FORCED TO WORK. THEORY Y SBTLNYA SAME WORK IS PLAY DG, ENOUGH interesting and exciting. PEOPLE HAVE THE ABILITY CREATIVITY EVERYONE MEMP. SUPERVISING THEIR OWN ABILITY TO ACHIEVE GOALS. PEOPLE JUST HAVE NO NEED FOR PHYSICAL BUT JUST NEEDS TO FEEL SECURE, want to hang out, want to be appreciated, AND HIMSELF want to highlight. PEOPLE HAVE BEEN IN ORDER TO MOTIVATION INITIATIVE generate power and creativity.
DO THIS SECOND THEORY concluded BHW BAD THEORY X, THEORY Y GOOD. APPROXIMATELY GIVES WAY OR THE TRENDS IN PERSON. Analyze Plan Business plans are analyzed to identify who could lead kesulitan2 kelemahan2 financial future, to mentest alternative strategies for the sale of the product mix, cost control, investment, staff development, financing and so on.
whether your company maintain a level of financial efficiency that can be accounted for? Analysis; Ratio2 to Net Margin: Net profit x 100%
sale Gross Margin: Gross profit x 100%
sale Margin Expenditure: Expenditure x 100%
sale
Do we have reduced the risk of trading losses in our rencana2? Analysis: The two ratios can be used to measure trading risk. Break-even point (Break Event Point) for the sale of a business that will cover expenses that profit equals zero. BEP = Business Expenses
Gross Margin (%)
For example, if your spending for that year amounted to Rp 102 million and gross margin of 27%, then the breakeven point of your business: Rp.102.000.000 = Rp 337,800,000
27% Why? Because if your sales reach USD 337.8 million, Your gross margin will total: 27% x Rp 377,800,000 = Rp 102 million. So fit to cover expenses. If applied weekly If the weekly expenditure Rp 2.000.000
(Salaries, rent, building costs, etc.). Then your break-even point for the week will be sales of = Rp 2.000.000 =
27%
= Rp 7.4 million So the break-even point can be used to calculate some of the breakeven point for example: stitik break even before the cut salaries, products division, according to the location of sales, or sales group. Margin of Safety (M / K) is the percentage decrease in sales under the sales that you plan to do, before your company to break even (zero profit level)? M / K = Sales Plan - Sales breakeven x 100%
Sales Plan For instance if you want a business plan sales of Rp 600 million and spending levels and gross margin requires the sale of Rp 377.8 million break-even point then M / K your business Rp. 600 million - USD 377.8 million x 100% = 37%
Rp 600,000,000 In other words, if sales fall 37% below the plan, you will be at your break-even point, ie the point of zero profit. Are your business finances solid? Do we have reduced the financial risk? Analysis: various sizes have been used to examine the financial stability? A common measure of liquidity to examine the short-term financial kemantapann is the ratio of cash: Cash (or cash equivalent) = ... ... ... .... Time
Current debts (or equivalent) For example, if your financial position shows that the cash balance, bank, accounts receivable (which will be billed), and the inventory of short-term investments (also easily cashed), amounted to Rp. 60,000,000
and if the debt to be paid next month amounted to Rp 50,000,000, - then the liquidity ratio becomes:
Rp. 60,000,000, - = 1.20 times
Rp. 50.000.000, -
So for every Rp 1,000,-indebted in the short-term debt, we do have the cash / dg cash equivalent assets amounting to Rp 1,200, -. A Position is quite stable. Ratio less than 1.00 indicates an unstable financial position. ENTREPREUNER BE BASED TECHNOLOGY? (TECHNOPREUNER)? Preliminary College / University constantly developing in terms of Academic Excellence for education which in essence is: Provide greater opportunities to be on the civitas academica individuals of integrity, trustworthy, capable effort, communicate, cooperate, and competent as well. Produce graduates who can become a reliable and trustworthy professional, leader of a fair, honest and respectable businessman, or a qualified scholars and educators in science.
From the development of these policies can be concluded that the success of a graduate in his career is not only determined by the success in the academic field during the study period, but also greatly supported by non-academic skills. In order to improve the quality of graduates of professional, honest and dignified businessman who was then the Student Entrepreneurship can be a program with the following aims: Providing opportunities for students as part of the civitas academia to be able to equip themselves with science and practice of entrepreneurship. Seek graduates who can become an honest businessman and dignified.
Efforts will be pursued, among others, involve the student directly as the subject of activities, and also forge partnerships with government and industry, especially with small and medium industries. In this paper, is expected to provide not only the form of insight on the students, but more than that can provide enough motivation to understand
entrepreneurial spirit, and even further have the earnest desire for self-employed after graduation. Student Entrepreneurship (Entrepreneurship Student) Entrepreneurship will not only benefit the perpetrators but also beneficial to be able to assist new graduates to work as well as the State macro economic development, especially through the activities of Small and Medium Enterprises which precisely at this point in Indonesia is still lagging behind. One result is the strength and durability of our State's economy to be weak, difficult to achieve equitable distribution of income community.
The role of universities in terms of bridge activities to enhance the ability of students was too small and weak. With entrepreneurship students, graduates UPN hoped to create a new field of business and good jobs are technology-based entrepreneurship and the ability of a general nature. Implementation of entrepreneurship to students are expected to be held to the principle: Education towards professionalism Competition freely
Education towards professionalism carried out with an emphasis on entrepreneurial practices. While the principle of competition is the provision of greater opportunities to all students to participate, then do the selection. Based on these principles, entrepreneurship for students to have stages: Awareness Debriefing Implementation (entrepreneurship)
Awareness is necessary because most students do not know what the importance of entrepreneurship. Key concepts performed extends to all students. Briefing aims to provide the structure of knowledge and experience that will be used for long-term and broad interests. Implementation (entrepreneurship) is expected to produce entrepreneurs, new entrepreneurs are able to plunge into the business community. Stages of the activities mentioned above and the student participants who are involved in skemakan as follows: MAHASISWAPENYADARAN (Mhs interested) debriefing (Mhs serious) IMPLEMENTATION (Mhs talented) Business Forms ? Financi Investor
AWARENESS PHASE At this stage of awareness is expected 10-20% of all students can participate actively participate until the activity is finished. Activity is a common form of lectures given by entrepreneurs-successful entrepreneurs at the national level. Topic of discussion include the provision of motivation with examples of experience, both about the basic things that should be owned by an entrepreneur, and entrepreneurial practices in various fields relevant to the discipline at university.
STAGE debriefing Stage briefing given to students who have been aware and motivated about the importance of entrepreneurship. It is hoped they will seriously follow the briefing with an outline of entrepreneurship consists of: Develop Business Plan and Legal Aspects of Knowledge Feasibility Study Proposals (SKU) Business Activities Company Analysis Forms of activities are training with most instructors UNIV or from outside. The arrangement of the different classes are conducted in the academic field. The nature of the activities encourage students to learn independently and applications, but the theory is given not as wide and as deep in academic lectures. Briefing on business management, knowledge of legal aspects and SKUs still needs to be given to provide a structure adequate knowledge and skills to thrive in the future. In the analysis of Business Activities Company, students perform a search of a company's annual reports or stock quotes to give an evaluation policy as if a company's managers.
IMPLEMENTATION PHASE (entrepreneurship) Characteristic at this stage is the competition or selection process in students who already understand the provision of entrepreneurial organizations and has made a proposal to entrepreneurship (SKU). Assessment of appropriateness of an SKU is done by involving investors. Expected to be obtained 10 as the target year of business form the first implementation of Student Entrepreneurship. These products are issued by the College are generally issued by the reset is done by the lecturer. The consequences of this are universities provide infrastructure facilities such as laboratories that are reliable, since without a laboratory will not yield the desired product. Thus the name of the university would be lifted in addition to the results of these products can finance part of the operational Higher Education.The concept of Entrepreneurship Students must be implemented in line with the entrepreneurial university / UNIV. For example, the opportunity for students to participate in the Enterprise University (Buu), and worked in several units such as canteen, Students' Cooperative (Kopma), and others required in the framework of fostering entrepreneurial spirit. These activities are part of the debriefing process, because it is not fully independent business. For students who were already prepared for entrepreneurship, is also given the opportunity to directly follow the entrepreneurship competition. ROLE OF HIGHER EDUCATION TO THE UNIVERSITY ENTREPREUNER Higher Education as a provider of Higher Education in order to equip students have souls entrepreuner manner as described above. But universities also have a soft peerangkat lecturer who is an asset to make product-2 from the university. These products are issued by the College are generally issued by the results of research conducted by the lecturer. The consequences of this are universities provide infrastructure facilities such as laboratories that are reliable, since without a laboratory will not yield the desired product. Thus the name of the university would be lifted in addition to the results of these products can finance part of the operational Higher Education.
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